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Strategic communication strategist · Corporate brand architect
Dr. Sharifah Shawati Syed Mohd, J.S.M.
J.S.M., DBA, BBA, F.Dip.OXCEL
Dr. Sharifah Shawati (Dr. Sha) is the Founder and Executive Director of Adamaya Legacy Sdn Bhd. She helps C-suite executives, technologists and corporate teams master strategic communication, executive presence and personal brand equity, combining structured behavioural frameworks with high-level corporate positioning to cultivate Quiet Power™.
Bridging human psychology & corporate authority
Who is Dr. Sharifah Shawati?
A recipient of the federal honour Johan Setia Mahkota (J.S.M.), conferred by His Majesty the Yang di-Pertuan Agong, Dr. Sha brings over two decades of leadership at the intersection of media, human behaviour and corporate transformation. She developed Quiet Power™, the leadership and branding philosophy at the heart of every Adamaya engagement.
A journey driven by excellence
A career built on discipline, public influence and psychological mastery
Grounded foundations
Her early career as a Flight Supervisor with Malaysia Airlines established the uncompromising standards of grooming, discipline and service leadership that underpin her frameworks today.
National media & public sphere
A former prime-time news anchor and live talk show host across 18 years with RTM and TV3, Dr. Sha brings deep expertise in public messaging, media projection and high-stakes communication.
Corporate & behavioural mastery
As a Certified Neuro-Semantics & NLP Master Practitioner Coach, she decodes human behavioural dynamics to design and deliver corporate interventions in rapport engineering, emotional intelligence and strategic persuasion.
Royal recognition & academic rigour
Conferred the J.S.M. royal federal honour for outstanding national contributions. She holds a Professional Doctorate in Business Administration (Corporate Branding focus) through the Oxford Centre for Leadership / EAU (UK) and a Bachelor’s Degree in Business Management.
Published author & strategic advisor
Author of Imej Diri Anda Aset Anda and Smart Women, Foolish Choices, and a recipient of national creative entrepreneurship honours. She served as an Advisor to the Kelab Wanita Ikon NGO, is an active life member of the Peniagawati women-in-business NGO, and is a C-suite keynote speaker, media commentator and corporate advisor.
Credentials
Honours, qualifications and accreditation
- Federal honour
- Johan Setia Mahkota (J.S.M.), conferred by His Majesty the Yang di-Pertuan Agong
- Doctorate
- Professional Doctorate in Business Administration (Corporate Branding focus), Oxford Centre for Leadership / EAU (UK)
- Degree
- Bachelor’s Degree in Business Management
- NLP
- Certified Neuro-Semantics & NLP Master Practitioner Coach
- Trainer accreditation
- HRD Corp Accredited Trainer, valid 5 June 2025 to 5 June 2028 (Trainer ID 45778)
- Recognition
- Listed in Successful People in Malaysia, Britishpedia (Vol. II, 2020)
Author & columnist
What has Dr. Sha written?
Dr. Sha is the author of Imej Diri Anda Aset Anda (Buku Prima), a Malay-language guide to personal image, and Smart Women, Foolish Choices: Managing Relationships with the Opposite Sex (MPH Publishing). She also wrote the weekly Imej & Etiket column in Mingguan mStar.
Work with Dr. Sha
Enquire about one-to-one coaching, a corporate programme, a keynote or a private masterclass. The Adamaya team will confirm availability and the format that suits your objectives.