Strategic corporate branding · NLP behavioural intelligence · Executive mastery

Strategic corporate branding & executive presence, Kuala Lumpur

Adamaya Legacy is an advisory and human capital transformation firm in Kuala Lumpur. We help boards, leadership teams and executives align organisational culture, executive behaviour and market positioning through corporate branding consultancy, strategic communication, NLP-powered training, executive presence coaching and board advisory.

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Organisations we have worked with

Brand-polishing and service-excellence initiatives for corporations, media groups, government agencies and universities across Malaysia.

The essence of Adamaya

“There is Aura”

The name Adamaya joins the names of our founder’s children, Adam and Maya, into a phrase that translates as “There is Aura.” In corporate representation and leadership, aura is the intangible presence, confidence and distinction that a person or an organisation radiates before a single word is spoken.

Our mandate is to cultivate, refine and present that positive aura across every client touchpoint, transforming corporate culture and executive leadership from within.

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How we help

Consultancy, training and advisory for organisations and their leaders

For organisations

Corporate image branding & strategic communication

Long-term corporate brand architecture: positioning, EVP, CX governance and reputation & crisis communication.

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Corporate leadership training & grooming

NLP-powered workshops: brand ambassador training, negotiation, executive image & etiquette and emotional intelligence.

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Boardroom & governance advisory

Culture modernisation, leadership alignment and the Quiet Power™ framework for independent directors.

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Private masterclasses

Tailor-made retreats and in-house sessions for C-suite teams, ministries and boards.

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For individual leaders

Executive presence & Quiet Power™ coaching

One-to-one coaching for C-suite executives, directors and high-potential leaders, from boardroom gravitas to media mastery.

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All services

Including event handling advisory, and photography, video production & book publication.

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Dr. Sharifah Shawati in a grey suit beneath the words Quiet Power™

Our philosophy

What is Quiet Power™?

Quiet Power™ is a corporate branding and leadership philosophy developed by Dr. Sharifah Shawati Syed Mohd. It shifts the focus away from loud, aggressive authority and teaches leaders to command respect through composure, internal alignment and strategic presence.

01
Composure under pressure
Emotional mastery as a strategic advantage: responding as a "calm engine" that anchors the whole team.
02
Intentional communication
Speaking with calm conviction, stating value clearly and never speaking just to fill the silence.
03
Presence without performance
A grounded personal brand, so integrity and track record speak before a single word is exchanged.
04
Empathy as high intelligence
Listening to the heartbeat of the organisation to build psychological safety and lasting influence.

“Quietness is not a lack of power; it is the presence of it.”

Explore the Quiet Power™ philosophy

Dr. Sharifah Shawati, Founder and Executive Director of Adamaya Legacy

Founder & principal strategist

Dr. Sharifah Shawati Syed Mohd, J.S.M.

Strategic communication strategist and corporate brand architect. Dr. Sha brings more than two decades at the intersection of media, human behaviour and corporate transformation to every Adamaya engagement.

J.S.M.: Johan Setia Mahkota, conferred by His Majesty the Yang di-Pertuan Agong
Doctorate: Professional Doctorate in Business Administration (Corporate Branding focus)
18 years: Prime-time news anchor and live talk show host with RTM and TV3
NLP Master: Certified Neuro-Semantics & NLP Master Practitioner Coach
HRD Corp: Accredited Trainer, valid June 2025 to June 2028
Malaysia Airlines: Former Flight Supervisor

Read Dr. Sha’s full profile

In their words