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About Adamaya Legacy

About Adamaya Legacy

Adamaya Legacy, formerly Adamaya Consultancy & Services, is an advisory and human capital transformation firm in Kuala Lumpur. Founded on the belief that authentic corporate power is born from psychological alignment and substance, we deliver strategic planning on branding for organisations, executive presence coaching, NLP-powered training and board advisory.

Dr. Sharifah Shawati, founder of Adamaya Legacy, seated in a navy double-breasted blazer
Sepia portrait of Dr. Sharifah Shawati in a leather blazer with a crystal brooch

Our name & philosophy

What does “Adamaya” mean?

Adamaya means “There is Aura.” The name was born from combining our founder’s children’s names, Adam and Maya, and it carries both personal and strategic significance.

In corporate representation and human leadership, aura is everything: the intangible magnetic presence, confidence and distinction that an individual or organisation radiates before even speaking a word.

At Adamaya Legacy, our overarching mandate in every business endeavour is to cultivate, refine and present this positive aura across all client touchpoints, transforming corporate culture and executive leadership from within.

Our evolution

From transformational training to board-level brand strategy

Our methodologies have evolved significantly over time. What began as pioneering work in media coaching, personal branding and image development has grown into a comprehensive, end-to-end strategic framework.

Today, Adamaya does not merely offer standalone training modules. We deliver Strategic Planning on Branding for Organisations, working alongside executive boards and leadership teams to architect overarching brand strategies that align internal organisational culture, executive behavioural intelligence and market positioning into one cohesive corporate asset.

Having delivered brand-polishing and service-excellence initiatives for enterprise clients across competitive sectors, we help organisations project authority, trust and distinction.

Our core values

Four foundational pillars

  1. 01

    Quiet Power™ & positive aura

    Authentic authority

    We believe true influence does not demand noise. We cultivate calm, effortless gravitas and a positive corporate aura that commands attention, builds immediate trust and inspires confidence.

  2. 02

    Behavioural integrity & alignment

    People embody the brand

    A brand is only as strong as the people who embody it. We ensure that every individual, from front-line representatives to C-suite leaders, authentically reflects the organisation’s highest standards.

  3. 03

    Neurological excellence

    Science in leadership

    We bring science into leadership. By mastering mindsets, language patterns and emotional states, we drive sustainable behavioural transformation rather than superficial fixes.

  4. 04

    Governance-level depth

    Long-term enterprise value

    We approach human capital and branding through the lens of long-term enterprise value, corporate risk mitigation and executive governance.

Our people

Who leads Adamaya’s work?

Founder & principal strategist

Dr. Sharifah Shawati Syed Mohd, J.S.M. is at the centre of Adamaya’s methodology. She developed Quiet Power™ and brings a career in national broadcasting, aviation service leadership, corporate branding research and NLP coaching.

Read Dr. Sha’s full profile

Senior industry specialists

Adamaya is backed by associate consultants and industry experts, each bringing over 15 years of hands-on experience across corporate communication, aviation service standards, high-stakes diplomacy, media production, human resource strategy and executive coaching.

Dr. Sharifah Shawati receiving the Johan Setia Mahkota (J.S.M.) award from His Majesty the Yang di-Pertuan Agong
Receiving the Johan Setia Mahkota (J.S.M.) from His Majesty the Yang di-Pertuan Agong.

Why Adamaya?

Why choose Adamaya Legacy?

We do not just train your workforce to represent your brand. We work on your organisation’s behavioural ecosystem so that it projects a positive aura, embodies excellence and competes with substance.

See our services

  • PETRONAS
  • AmBank Group
  • Malaysia Airlines
  • BERNAMA
  • RTM
  • Media Prima
  • Astro
  • Celcom
  • The Star
  • New Straits Times
  • Karangkraf
  • Tourism Malaysia
  • Ministry of Women, Family and Community Development
  • Organisation of the Islamic Conference
  • Jabatan Kebudayaan dan Kesenian Negara
  • Majlis Amanah Rakyat (MARA)
  • GIATMARA
  • Putrajaya Holdings
  • Prolintas
  • UMW
  • MAA Takaful
  • Koperasi Tentera
  • Zhulian
  • Tiaranita
  • Universiti Kebangsaan Malaysia
  • Universiti Teknologi Malaysia
  • Universiti Malaysia Pahang
  • Open University Malaysia
  • Taylor's University College
  • PTPL College
  • Wanita Inspirasi

Begin a quiet conversation

Tell us about your organisation, the audience and the outcome you have in mind. Our team will confirm the details and next steps with you directly.